It is about:
- Asking the tough questions upfront
- Understanding your business objectives
- Creating a plan tailored for your specific business goals and objectives
- Creating a superb team
- Flawless execution
- On time and on budget delivery
Strategic Communications was founded by former U.S. Senate Chief of Staff and public relations executive Jeff Nedelman, who serves as its president and lead consultant. He specializes in developing, articulating and executing winning integrated public relations campaigns that involve cutting edge science and consumer demand for “better for you” health and wellness products.
He possesses more than 30 years of experience that includes public relations, media relations (traditional and social), public information and education and marketing consulting, crisis communications and strategic planning, lobbying, political and nutrition, public health and nutrition activist outreach, writing, and legislative support. He is one of the few senior public relations executives who relish the science and enjoys helping companies cut through the cornucopia of competing and often confusing product claims, whether the product or ingredient is marketed D2C or B2B.
He has extremely strong experience with media relations, including hard news and editorial and op-ed pages of the print media, electronic media, special events and constituent relations. A skilled writer with experience preparing speeches, press releases, and feature articles, ‘White Papers’ on major public policy issues as well as sales force selling and marketing material development.
Health and medical wellness, food and nutrition, environmental science, public conflict and controversies are cornerstones of all client work. His Twitter following is extensive. His commentary has the potential reach of more than five million people, including top leaders and influencers in public health organizations, the nutrition community, the public health activist community, and the media.
Strategic Communications’ assignments for Fortune 50 companies, small health based start-ups, well-known charitable trusts, venture capital firms and leading national trade associations have addressed an array of client needs including brand and B2B marketing, science and medical validation and reputation management, strategic planning, social media management, issue management, crisis communications, and third party development. Recent client works involves anti-aging and cognitive health, women’s health, natural, non-GMO botanical energy, innovative low-calories soft drinks and non-caloric sweeteners that appeal to the all-natural, organic, “better-for-you” consumer.
His broad-based industry experience includes executive management roles in Cargill’s Washington, D.C. office; Vice President, Public Affairs and Vice President Communications with the Grocery Manufacturers Association; and, in Burson-Marsteller’s Washington, D.C. and New York offices, where he served as the most billable Managing Director in the firm’s Brand Marketing Practice.
At Burson-Marsteller Jeff put together and led an interdisciplinary team of marketing, media, and health professionals who launched a “Future Foods,” Practice that not only spanned the world, but also was one of the first full-scale efforts to understand the power that foods contained ingredients that could address the health and wellness of consumers.